Bifrosha Privacy Policy

Last Updated: March 1, 2025

Welcome to Bifrosha. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Platform").

Please read this Privacy Policy carefully. By using our Platform, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Information We Collect

We collect several types of information from and about users of our Platform, including:

1.1 Personal Information

  • Account Information: When you register for an account, we collect your name, email address, phone number, and login credentials.
  • Profile Information: Information you provide in your user profile, such as profile picture, location, and other details you choose to share.
  • Transaction Information: Details about purchases or sales you make through our Platform, including payment information, shipping addresses, and transaction history.
  • Communication Information: Records of your communications with other users and our customer service team.

1.2 User Content

  • Listings: Information about items you list for sale, including photos, videos, descriptions, and pricing.
  • Reviews and Ratings: Feedback, ratings, and reviews you provide or receive from other users.
  • Messages: Content of messages you exchange with other users through our Platform.

1.3 Automatically Collected Information

  • Device Information: Information about your device, including IP address, device type, operating system, and browser type.
  • Usage Data: Information about how you use our Platform, including browsing patterns, search queries, viewed listings, and interaction with features.
  • Location Information: Approximate location derived from your IP address or precise location with your consent.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and Improving our Services: To operate, maintain, and enhance the functionality and features of our Platform.
  • Facilitating Transactions: To enable buying and selling between users, process payments, and provide customer support.
  • Communication: To communicate with you about your account, transactions, and provide important updates about our services.
  • Personalization: To personalize your experience by showing relevant listings and content based on your preferences and behavior.
  • Security and Fraud Prevention: To detect, prevent, and address fraud, security issues, and unauthorized activities.
  • Marketing: To send promotional materials, special offers, and information about new features or services with your consent.
  • Analytics: To analyze usage patterns, trends, and preferences to improve our Platform and develop new features.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Information Sharing

We may share your information with:

  • Other Users: When you engage in transactions or communications with other users, certain information is shared to facilitate these interactions.
  • Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, and customer service.
  • Business Partners: Trusted companies we work with to provide services or offers that may interest you.
  • Legal Authorities: When required by law, court order, or governmental regulation, or to protect our rights, privacy, safety, or property, or that of our users or others.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.

We do not share your personal information with third parties without your consent, except as described in this Privacy Policy.

4. Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance user experience and collect information about how our Platform is used. These technologies help us:

  • Remember your preferences and settings
  • Understand how you interact with our Platform
  • Improve our services and features
  • Provide personalized content and recommendations
  • Analyze the effectiveness of our marketing campaigns

You can control cookie settings through your browser preferences. However, disabling cookies may limit certain features and functionality of our Platform.

5. Data Security

We implement appropriate technical and organizational MENAsures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

We regularly review our security practices and procedures to ensure the ongoing security of your information. Your payment details are securely processed using industry-standard encryption and security protocols.

6. Your Choices and Rights

You have certain rights regarding your personal information, including:

  • Access and Update: You can access and update your account information through your profile settings.
  • Data Portability: You can request a copy of your personal information in a structured, commonly used, and machine-readable format.
  • Deletion: You can request deletion of your account and personal information, subject to certain exceptions.
  • Marketing Preferences: You can opt out of receiving marketing communications by following the unsubscribe instructions in our emails or adjusting your notification settings.
  • Cookies: You can manage cookie preferences through your browser settings.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. Children's Privacy

Our Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will delete such information from our records.

8. International Data Transfers

Bifrosha operates in the (MENA) region, and your information may be transferred to, stored, and processed in countries where our servers or service providers are located. By using our Platform, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy when transferred internationally.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on our Platform
  • Sending an email to the address associated with your account
  • Displaying a notification when you access our app

The date of the latest update will be indicated at the top of the Privacy Policy. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@bifrosha.com
Postal Address: Bifrosha Headquarters, 123 Tech Boulevard, Dubai, UAE

By using Bifrosha, you acknowledge that you have read and understood this Privacy Policy.

Thank you for trusting us with your information!